Understand Media Economics

Author: Daol
Publisher:
Publish Date: 2004-09-01
Features: This book clearly and detailedly introduces the main economic concepts related to the media, and explains the basic concepts of media economics research in an easy-to-understand way based on the needs of non-economic professionals; explores the major issues facing the media industry today; connects economic theory with business practice to discuss various media industries—advertising, television, film, print media, and new media; examines the impact of economics on public policy. This book is a must-read for all students of media and mass communication.