Business Enterprise Strategic Management

Author: Hu Jianji
Publisher:
Publish Date: 2004-09-01
Features: This book focuses on the general principles and methods of corporate strategic management. Based on the author's many years of research and practical work, it proposes a new framework for strategic theory— the Conical Strategic Development Structure, or the Strategic Advantage Cone Structure—for the first time. This structure integrates the essence of resource strategy theory, competitive strategy theory, and positioning theory, further incorporating the factor of time to form a dynamic strategic development framework, making it more adaptable to the current market environment dominated by uncertainty and non-equilibrium. The main content of this book is structured around this theoretical framework.
Chapter 1 introduces basic strategic knowledge and the evolution of strategic theory. Chapter 2 covers strategic analysis methods and processes. Chapter 3 presents the core framework. The subsequent Chapters 4, 5, and 6 discuss resource theory. Chapters 7, 8, and 9 cover positioning strategy. Chapters 10 and 11 elaborate on competitive strategy design. Chapters 12 and 13 introduce how to manage strategy at the organizational level. The final chapter addresses dynamic issues: how enterprises can respond to changes in the strategic environment, implement strategic transformation, and the prerequisites, steps, and methods involved.