Top Ten Profit-Making Arts in the Retail Industry

Author: Zhang Zhijun
Publisher:
Publish Date: 2004-10-01
Features: In 2005, China's retail industry will be fully opened, and major global retail giants will flock to enter. Facing this opportunity and challenge, how will our own retail enterprises respond. Survival or destruction? The key lies in finding one's own profit points. This book combines the latest developments in the retail industry and comprehensively outlines ten key profit points in retail. With fresh and vivid writing, thorough analysis, it points out the survival path for the national retail industry! The main purpose of this book is to transform the panic of "the wolf is coming" in China's retail industry into motivation and drive, leading to large-scale mergers and reorganizations to build "flagship" companies and strengthen their competitiveness against foreign stores. The four years since Walmart entered China were also the four years of rapid growth for China's chain retail industry. Today, Lianhua Supermarket has broken through and risen to become the leader in China's retail industry. Although its annual sales of 7.3 billion RMB cannot be compared to Walmart's 165 billion USD, its scale of 800 stores demonstrates the vitality of China's retail industry. This book is based on China's national conditions, incorporates the profit-making techniques of foreign retail giants, and includes classic cases to assist readers in learning. The profit model in this book is suitable for stores of different sizes, supermarkets, or shops. We hope that friends in the retail industry can use this book to find their positioning, learn from the success of foreign retail, and help China's retail industry form a vibrant, diverse scene where domestic and foreign retail industries thrive together. At that time, I believe the Chinese Walmart we envision will surely emerge.