New media and advertising

Author: Chen Gang
Publisher:
Publish Date: 2002-08-01
Features: Looking back at 2001, China successfully bid for the 2008 Beijing Olympics, football broke out of Asia, and smoothly joined the WTO—. In the inspiring circumstances, China's advertising industry faces new opportunities and challenges, and we need to accelerate our efforts to align with international standards. As is well known, advertising is a talent-intensive, technology-intensive, and knowledge-intensive industry. Facing an open advertising market environment and international competition, improving the level of advertising education and cultivating high-quality advertising talents has become an urgent task. The Japan Yoshida Hideo Memorial Foundation and six universities in China have launched a three-year research project to address the lack of high-level professional academic works in China's advertising industry, and it is also a good attempt at international cooperation in advertising academic research. Through this collaboration, it will further deepen the understanding and communication between China and Japan, making its due contribution to consolidating and developing the friendly cooperative relations between the two countries.