Rethink: Outstanding Business in Turbulent Times: Outstanding Business in Turbulent Times

Author: Tom Peters
Publisher:
Publish Date: 2004-09-01
Features: Tom Peters, known for his "mouth-to-mouth" approach, partnered with DK Publishing, renowned for its creative visual style, to reinvent the face of business books. Bright colors, clear charts, and eye-catching layouts stand in stark contrast to the dizzying text tables of traditional business literature. What emerges is a non-manual book that keeps pace with our rapidly changing world. Join the discussion on Rethinking! This is Tom's work in the past four years, covering the various questions he has pondered over this period. Whether we hold a contemptible indifference toward obvious potential markets (women, Generation X) or refuse to invest passion in the work we spend too much time on, Tom raises these issues here. And he pours his heart and soul into every page, leaving no stone unturned. Consolidating four years of thought, Peters reconstructs the American business system with passion, design, and the concept of the strong woman. In this book, Tom Peters, the most influential business thinker in America, declares that traditional business books are useless in today's chaotic new world. In the preface, Tom Peters claims: Business is cruel. Or at least it can be. But the "business experience" of bankruptcy prevents us from fully considering the changes taking place in today's workplace. Under the conditions of the new economy, people must take on professional responsibilities while also wielding the corresponding power.