New brand logo

Author: Li Zhongyang & Wang Xin
Publisher:
Publish Date: 2004-08-01
Features: When designers take on logo design projects, when university teachers and students engage in logo design teaching, or when logo design enthusiasts explore the design concepts of logos, they inevitably encounter the inconvenience of using unclassified logo materials for reference. Considering the needs of designers during research, we have compiled and published this series of modern logo application classification books, aiming to share the convenience and efficiency brought by the classified logo series, allowing everyone to quickly find industry logos or graphic information and obtain the necessary reference materials. We believe this reference approach will be highly beneficial to everyone. Logo creativity is a challenge every designer faces. Whether the industry characteristics are accurately depicted, it is essential to refer to abundant materials to inspire ideas. Through referencing and comparing various types of logos, one can learn to observe and recognize the features of industry logos, gradually familiarize themselves with them, and identify common patterns and design approaches, as well as diverse presentation methods. This helps leverage successful logo cases to further refine designs, focus on researching visual graphics within the industry, and significantly improve the quality and accuracy of designs, thereby increasing the success rate. This series of books is of applied classification nature. The authors have invested considerable effort in searching for relevant materials, which has been labor-intensive and limited in scope. The selected logo design works primarily come from related books and online resources, thanks to the selfless care and assistance of designers. As a result, the authors of these works are not named. Moreover, due to the complexity and vastness of the selected logo content, errors or omissions are inevitable. We kindly request your help and opportunity to correct them. At the same time, regarding the issue of payment, once verified, we will definitely compensate according to the national standard for manuscript fees. We sincerely express our gratitude to the designers for their support and encouragement. With your support and encouragement, we are confident in completing the editing and publishing of this classified series of books, sharing the successful insights and joyful design experiences it brings, and allowing all designers to witness the development of Chinese logos together.