Retail Marketing

Author: Zhao Jing
Publisher:
Publish Date: 2004-09-01
Features: This book can be used as a teaching material for students majoring in marketing and business administration at universities and colleges, and can also be used by retail industry professionals to learn relevant knowledge. The retail industry is one of the most promising and has the greatest development potential in the 21st century, as well as one of the most market-oriented and fiercely competitive industries in China. China's current retail market is still in the development stage, and there is a significant gap compared to developed countries in terms of product variety and quality, management level, and business operations of retail enterprises, as well as the formation of unique competitiveness. This book is guided by practicality, providing a comprehensive and systematic introduction to the overview of the retail marketing industry, and in-depth discussions on the retail marketing system and the challenges it currently faces. It elaborates on the essence of retail marketing, typical retail environments, and marketing behaviors, as well as retail marketing in the new economy era, with rich case studies included to facilitate learning and understanding for a broader audience.