Training and Management Tutorial for New Product Development Personnel

Author: Han Guangjun
Publisher:
Publish Date: 2004-09-01
Features: The book draws on and references a large number of foreignnew research findings, making it feel like a refreshing breeze that leaves readers with a sense of novelty. It systematically elaborates on the procedures and reasons for success or failure in new product development, product development planning and organization, sources and generation techniques for new product ideas, the scientific screening of ideas, the design of new product aesthetics, the functional design of new products, quality control of new products, brand design for new products, the prototype and commercial analysis of new products, the timeliness and commercialization of new products, as well as the marketing and promotion of new product launches.