Management Consulting Theory, Methods, and Cases

Author: Tang Maoyi
Publisher:
Publish Date: 2004-09-01
Features: Management consulting is an emerging industry that provides services to businesses based on intelligence. In the early days of China's reform and opening-up, we began to learn and introduce foreign management consulting theories, methods, and experiences, and carried out management consulting work in line with China's national conditions. After more than 20 years of dedicated practice and exploration, this emerging industry has grown from nothing to something in China, gradually expanding and gaining social recognition, national attention, and widespread popularity among enterprises. Practice has proven that it is not only an important approach to improving a company's economic and social benefits by relying on management consulting theories and methods and leveraging social resources, but also an effective means of indirect management and guidance for enterprises by the state and local governments. The role of management consulting in enhancing the management level of enterprises and promoting economic development is becoming increasingly evident. This book is divided into 16 chapters, covering topics such as: an introduction to management consulting, company establishment consulting, business strategy consulting, management organization consulting, marketing consulting, financial management consulting, human resource management consulting, and more.