Irregular marketing of Coca-Cola

Author: Lowell
Publisher:
Publish Date: 2004-10-01
Features: There are no bad products, only bad marketing. Who can sell water for money? Coca-Cola can, and it has made this red logo famous worldwide. As a global soft drink brand, Coca-Cola holds an unshakable position in consumers' minds. Coca-Cola's products are available all over the world, dominating the global soft drink market and leaving no room for any competitors to surpass it. With over a century of history since its establishment, Coca-Cola has been named the world's most valuable brand by Financial World magazine. In China, it has also been recognized as the most famous foreign brand, ranking first in the total market value among the Business Week Top 100. How has Coca-Cola achieved all this? The answer: irregular marketing.