Enterprise Logistics Management – Planning, Organization, and Control of the Supply Chain (with disc)

Author: Ronald H. Ballou [USA], Wang Xiaodong, Hu Ruijuan
Publisher:
Publish Date: 2002-02-01
Features: This book aims to discuss the important topic of corporate logistics in the field of management. It has been observed that in some companies, logistics costs account for more than 30% of sales revenue. Logistics is one of the key factors in meeting customer service and is crucial to a company's competitive strategy. From the perspective of corporate management, the book presents almost all relevant areas of corporate logistics to readers. Simple and clear conceptual introductions, practical and actionable operational methods, and academic theoretical discussions are harmoniously integrated in the book. The advantages of its well-structured arrangement, comprehensive and systematic content, and equal emphasis on operability and theoretical nature have made it a best-selling logistics management book in the United States shortly after its publication. For many years, the American Logistics Management Association has consistently recommended it as the preferred logistics textbook for its members. Many renowned universities around the world also use it as the designated textbook for logistics professional courses.