How to Set Product Pricing

Author: Sun Haiyan
Publisher:
Publish Date: 2004-08-01
Features: "10,000 Problems Managers Face Every Day" series selects common management issues encountered in the daily work of professional managers. It draws on new management concepts and methods, providing systematic operational guidelines for standardizing and internationalizing work in a standardized, step-by-step, and humanized manner. At the same time, it offers a convenient learning solution for managers to enhance their professional qualities. The series covers eight major categories, including communication skills, leadership development, human resources, marketing, finance, production, logistics, and comprehensive management. The first batch introduces 100 topics. The authors of the series include senior executives from multinational companies as well as renowned professors from famous domestic management academies. This series has the following features:
Practicality of topic selection: The series' topics are closely tied to the daily management work of managers, providing answers that are both standardized, professional, practical, and operational.
Comprehensiveness of content: The series covers all aspects of managers' work, serving as a comprehensive encyclopedia for management tasks.
Standardization of expression: The writing style of this series is consistent and standardized, making it easy for readers to learn, reference, and use.
Price is a crucial tool in modern corporate marketing strategies, and the effectiveness of pricing can significantly impact a company's operational performance. Under the framework of modern marketing concepts, this book demonstrates the methods and techniques of product pricing in modern enterprises. Starting from the basic knowledge of product pricing, it systematically introduces readers to the goals of product pricing, the collection and analysis of pricing information, product costs and profit margins, pricing methods and strategies, as well as pricing change strategies. Additionally, the book provides targeted analyses of pricing strategies in typical industries. The book is written in fluent language, rich in content, and incorporates practical experience summaries from numerous marketing managers, offering strong reference and guidance value for enterprises in making product pricing decisions.