Retail Management: 4th Edition

Author: (USA) Michael R. Levie / (USA) Barton A. Weitz / Yu Lijun / Wang Xinhong
Publisher:
Publish Date: 2004-09-01
Features: This book's English original edition has been widely used as a textbook in over 800 universities and colleges in the USA, including Stanford University, Case Western Reserve University, Wharton Business School, and Babson College, holding an absolute leading market share and being the most esteemed brand book in the field of retail management. The book is renowned for its strategic perspective, cutting-edge reviews, and encyclopedic framework, which are widely recognized as its fundamental characteristics. The fourth edition provides more comprehensive and detailed discussions on emerging electronic retail formats, the globalization trend of retail, and increasingly important financial analysis, operations, and store management in retail practice. The dozens of color illustrations printed at the beginning of the book reflect current representative store designs, product displays, and retail advertisements. The accompanying CD-ROM is self-study material prepared for learners.