Principles of Economics: A Managerial Perspective

Author: Ma Yangliang Dong Sheng, Editor-in-Chief
Publisher:
Publish Date: 2004-10-01
Features: This book is primarily aimed at students at the junior college level. Although junior college students are at the basic level of higher education, the cultivation of scientific spirit becomes even more important at this foundational level. In terms of content, it incorporates innovations based on the authors' many years of teaching experience. The book is organized based on fundamental economic models, following the mainstream economics approach of integrating macroeconomics and microeconomics into a unified framework. The entire book is divided into 11 chapters, including Introduction, Theory of Equilibrium Price, Household Theory, Firm Theory, Theory of Imperfect Competition, Theory of Imperfect Information, Microeconomic Policy, Macroeconomics of Full Employment, Macroeconomics of Unemployment, Dynamic Macroeconomics, and Macroeconomic Policy. The book emphasizes the following two aspects and also takes into account areas that existing economics textbooks may overlook. These two aspects also represent the basic positioning of the book's characteristics. First, the perspective of business management. This book is primarily aimed at students in management-related disciplines, ensuring that while covering economics content, it also considers the "perspective of management." Second, the scientific exposition of fundamental principles. This book is primarily aimed at students at the junior college level. Although junior college students are at the basic level of higher education, the cultivation of scientific spirit becomes even more important at this foundational level. In terms of content, it incorporates innovations based on the authors' many years of teaching experience. The book is organized based on fundamental economic models, following the mainstream economics approach of integrating macroeconomics and microeconomics into a unified framework. The entire book is divided into 11 chapters, including Introduction, Theory of Equilibrium Price, Household Theory, Firm Theory, Theory of Imperfect Competition, Theory of Imperfect Information, Microeconomic Policy, Macroeconomics of Full Employment, Macroeconomics of Unemployment, Dynamic Macroeconomics, and Macroeconomic Policy.