Media Terminology Dictionary

Author: Saatchi & Saatchi International Advertising Company Limited
Publisher:
Publish Date: 2003-11-01
Features: The internet, digital television, mobile phones, and other emerging media forms have brought many new, lengthy, and confusing words or languages to the media industry. Therefore, we now need to make an effort to understand these foreign terms and easily confused new media jargon. In this dictionary, we have translated internet slang into easy-to-understand language. Here, we hope the Media Terminology Dictionary becomes your desk reference for media vocabulary. Welcome to the new edition of the Media Terminology Dictionary. During the compilation of this dictionary, we have strived to make it a modern dictionary that encompasses all new terms in the media industry (including all terms from ADSL to time-shifted broadcast and fast-forward). The media industry has always had its own terminology, much of which is obscure and incomprehensible to non-professionals, like reading a foreign language. However, recently, the media industry has finally compiled a concise and core terminology dictionary. For example, many people may not need to look up a dictionary to understand the meanings of "GRP," "Frequency," and "OTS." Recently, the internet, digital television, mobile phones, and other emerging media forms have brought many new, lengthy, and confusing words or languages to the media industry. Therefore, we now need to make an effort to understand these foreign terms and easily confused new media jargon. In this dictionary, we have translated internet slang into easy-to-understand language. Here, we hope the Media Terminology Dictionary becomes your desk reference for media vocabulary.