Quality of service

Author: Arayama Yoshihiro
Publisher:
Publish Date: 2004-10-01
Features: In this era, it is an age of excessive goods as well as an era of booming services. At its core, it is an era that values customers and prioritizes them. Whether it is a manufacturing company or a service-oriented company, both face an urgent challenge: how to win customers' favor and outperform competitors by enhancing service quality through excellent service. This book explains advanced marketing concepts in the service industry, showcases successful cases of high-quality service, and points out that both manufacturing and service companies must, in future operations, adopt a holistic view based on service principles and meticulously forge the secret weapon for winning through service, thereby establishing a competitive edge for the company.