Lock the target, strike the opponent

Author: Ian Gordon
Publisher:
Publish Date: 2004-09-01
Features: This book primarily explores the following questions: How to accurately select competitors, how to plan to defeat or cooperate with them, how to integrate the traditional project of collecting and utilizing competitive intelligence into the core strategic competition of the company, how to combine the strategy of bundling customers with the strategy of bundling competitors, and how to win one customer after another, achieving overwhelming success in competition and defeating competitors. This book is about how to defeat competitors and win the selected, valuable customers, making your company more competitive. Here, the focus is on specific competitors that pose industry threats or opportunities to your company, as well as individual customers that both you and your competitors are striving to win. This book discusses how to target competitors and combine customer relationship management and competitive intelligence principles through sound business judgment and planning to increase your company's market share among your targeted customer base. To strike competitors, a company needs to possess strong competitive capabilities. The main content of this book is about how to create the abilities necessary to win market share and how to use a set of strategies to defeat competitors.