Target market

Author: Weber
Publisher:
Publish Date: 2002-08-01
Features: The author of Target Market is a marketing genius who has led and planned some of the most unforgettable marketing campaigns in the United States over the past 30 years. The book will teach you the essential knowledge you need to successfully execute your own marketing campaigns. The 15 cases included in the book are both engaging and educational. In each case, the author briefly describes the target market, marketing challenges, solutions, and outcomes, and provides a concise summary of the marketing insights embedded in each case. The additional annotations throughout the book clearly highlight the key principles of target marketing in these cases. Through these cases, you will learn how to accurately identify the market, deeply understand them, deliver messages that they will listen to and respond to, and find the best media for such messages. Regardless of the size of the company you work for, Target Market will be immensely beneficial to you, as it will teach you how to find the right customer segments, how to reach them, and how to build long-term relationships with them.