Fashion Marketing Management Teaching Case

Author: Ning Jun
Publisher:
Publish Date: 2004-10-01
Features: This book is one of the core course tutorials for "Fashion Business and Management." Based on the theory of fashion marketing, it comprehensively incorporates classic case studies of marketing management from well-known domestic and international fashion enterprises. Each case is meticulously analyzed with a series of thought-provoking questions designed to deepen readers' mastery of fashion marketing theory and methods. It also enhances students' innovative and practical abilities. Additionally, the book serves as a training and self-study resource for fashion marketing professionals. The cases are comprehensive and systematic, with insightful analyses and evaluations, offering strong practicality and operability. It is particularly suitable for students and faculty in fashion marketing management, as well as marketing professionals in the fashion industry.