Message Writing Innovation

Author: Liao Yongliang
Publisher:
Publish Date: 2004-08-01
Features: Based on an in-depth analysis of the fundamental principles and requirements of news writing, this book focuses on exploring the theory and practice of innovative news writing, with a particular emphasis on the general patterns and innovative insights in producing high-quality news reports. The innovative theory of news writing summarized in this book originates from four aspects: First, an analysis and elaboration of winning news reports from the China News Award, China Radio and Television News Award, and internationally recognized masterpieces of news writing; Second, the refinement and absorption of new theoretical achievements in news writing innovation from both domestic and international sources; Third, the journalistic adaptation of general principles of article writing; and Fourth, the application and exploration of scientific methodologies and epistemology in news writing. The innovative theory of news writing established in this book emphasizes the study of three levels of dialectical relationships in innovative news writing. The first is the superficial structural relationship of the genre, which involves how to handle the relationships among the various components of a news report to create a clever and unique structure. The second is the intrinsic relational theory of news facts, which focuses on how to manage the primary and secondary relationships and correlations among news facts to ensure reasonable pairing and fresh insights. The third is the fundamental dialectical unity of content and form, which explores how to use appropriate structural methods to profoundly reveal the essential connotations of objective facts, achieving mutual enhancement and innovation.