The Art of Selling

Author: Zhang Ruihua
Publisher:
Publish Date: 2004-09-01
Features: Entering the new century, looking ahead, the tide of the market economy is like a "full of gunfire" battlefield—it is the paradise of the winners and the ocean where every successful person fights. Sales, as a phenomenon, are omnipresent and inescapable in modern social life and the operation of the market economy. An individual needs to promote their self-image in front of others; a product needs to be purchased and used by a wide range of consumers; a company needs the trust, cooperation, and support of all sectors of society. Countless examples abound. This book draws on a vast number of cases from ancient and modern China and abroad, following the sequence and behavioral steps of modern sales activities. From the perspectives of economics, management, speechmaking, psychology, public opinion, communication, and public relations, it comprehensively analyzes the basic elements and rules of sales activities, elaborates on the general patterns of modern sales behavior, and explores in detail the rich and diverse sales techniques and methods. Its the winning secrets and strategies in daily sales work, offering invaluable reference and guidance for a comprehensive understanding and proper application of sales strategies and techniques.