International Business Management

Author: Tan Liwen
Publisher:
Publish Date: 2004-09-01
Features: This book is a mandatory textbook for students majoring in economic management at universities. It provides a detailed introduction to international business management from fourteen aspects, such as interpersonal environment and cultural environment, international trade and investment, regional economic integration, human resource management, etc. Additionally, the author selects the transnational operation models of two typical countries—America and Japan—as comparative subjects, elaborating on their similarities and differences in detail. This helps us choose the right path for internationalization based on our national conditions. The book can serve as both a textbook for undergraduate students and a reference for professionals engaged in practical work. Through learning, students can understand the basic theories and methods of international business management, laying a solid foundation for future participation in international business activities. Practitioners, on the other hand, can learn how to enter international markets, seek ideal cooperation partners, select the best international business strategies, and successfully achieve transnational operations.
This book is a revised version based on the new edition. It introduces and explains the content of international business management, the operating environment, the socio-cultural environment, international trade and investment, international corporate finance, the international financial system, and exchange rate forecasting.