Network Marketing Tutorial (E-commerce Series Textbooks)

Author: Yang Jianzheng
Publisher:
Publishing Date: 2002-05-01
Features: The development of the global internet has made the 21st century the era of e-commerce, and the arrival of this era will inevitably bring significant impacts and challenges to traditional marketing methods. This textbook closely tracks the new developments in global internet marketing technology, absorbing the strengths of domestic and international internet marketing works and textbooks to form a unique internet marketing textbook system. Based on a reasonable balance of internet marketing fundamental knowledge, computer technology knowledge, and business management knowledge, the book comprehensively discusses issues such as internet marketing environment, internet marketing information processing, online transaction behavior, internet marketing target market positioning, internet marketing strategies, online promotion, internet advertising, and internal management of internet marketing. This book presents original perspectives, provides extensive materials, and combines theory with practice, striving to offer readers specific guidance on both practical applications and operational techniques while elaborating on the basic theories of internet marketing. It can serve as a textbook for e-commerce majors, computer science majors, and marketing majors in colleges and universities, as well as an important reference book for company managers, corporate marketers, and management personnel in information companies engaged in internet marketing activities.