Public opinion dissemination

Author: Liu Jianming
Publisher:
Publish Date: 2001-06-01
Features: This book is a systematic introductory textbook on the theory of public opinion communication. The author comprehensively introduces the theoretical knowledge of public opinion communication from aspects such as basic principles, theoretical overviews, and case studies. It also explores new insights into the laws of public opinion communication. The book includes both theoretical analysis and vivid case studies, with each case being a typical public opinion story, helping readers better understand public opinion phenomena. This book can serve as a foundational textbook for public opinion studies and is also suitable for general readers interested in public opinion phenomena for reference.