Competitive Advantage: Anatomy and Collection

Author: Ma Hao
Publisher:
Publish Date: 2004-09-01
Features: This book is an integrative account of the nature and causes of competitive advantage based on solid scholarly research in mainstream Strategic Management and related academic fields, illustrated with extensive contemporary business examples. It is intended to assist general managers in their strategizing for sustainable competitive advantage and persistent superior performance. This book can also be used as an MBA or EMBA text in Strategic Management and source materials for executive training programs and consulting practice.