Management Economics Using Excel as a Decision Tool

Author: Huigem
Publisher:
Publish Date: 2003-04-01
Features: Managerial economics is an applied economics that is based on microeconomic theory and utilizes the methods and tools of decision science to guide enterprises in achieving the optimal allocation of scarce resources, helping managers make operational decisions that maximize corporate profits. Since its emergence in the 1950s, managerial economics has been designated as a required course by an increasing number of business schools and management schools both domestically and internationally, demonstrating its significant role in cultivating economic and management talents. This book fully leverages the powerful functions of Microsoft Excel in planning and simulation to analyze, model, and calculate the micro and macro decisions involved in managerial economics, enabling decision-makers to solve practical operational optimization problems without complex and profound quantitative methods, and to obtain accurate and rapid decision results. The book not only covers traditional managerial economics content such as production costs, demand analysis, profit, pricing, market structure, investment, and risk, but also includes macro decisions related to enterprises, such as input-output, government intervention, and international economics. Due to the widespread use of Microsoft Excel among managers and its user-friendly nature, what was once complex, cumbersome, and seemingly unattainable for enterprise optimization decisions has now become a simple, practical, and effective competitive tool. The book emphasizes the operationality of decisions, with each decision illustrated with examples using Excel, accompanied by a large number of exercises and answers. The book also comes with a Chinese-localized CD-ROM containing all the Excel files for readers to use.