Newly Compiled History of Advertising in China and the World (Second Edition)

Author: Liu Jialin
Publisher:
Publishing Date: 2004-08-01
Features: This book is a textbook for journalism majors. It introduces the history of advertising in China throughout the ages and the development history of modern advertising, and provides a brief overview of advertising in Taiwan, Hong Kong, and foreign regions. This book can be used as a teaching material for relevant courses in universities and colleges, as well as a training and guidance resource for professionals in various media organizations. It is also a reference for individuals from all walks of life who are interested in media management practices.