Managerial Economics: The Basic Principles of Business Decision-Making in a Market Economy: The Basic Principles of Business Decision-Making in a Market Economy

Author: Chai Huaqi
Publisher:
Publish Date: 2004-09-01
Features: Based on a thorough and comprehensive study of the theoretical and ideological systems of managerial economics both domestically and internationally, and combined with the author's many years of practical experience in teaching managerial economics, this book provides a relatively complete and comprehensive elaboration of the fundamental theories and methods of managerial economics, from qualitative to quantitative. It supplements a large number of new cases and methods, striving to reflect the basic principles and key points of managerial economics. The book is divided into nine chapters. Chapter 1: Introduction; Chapter 2: Analysis of Market Supply and Demand Mechanism; Chapter 3: Analysis of Demand Elasticity; Chapter 4: Production Decision Analysis; Chapter 5: Cost and Profit Analysis; Chapter 6: Market Structure and Firm Behavior; Chapter 7: Pricing Practices; Chapter 8: Firms, Government, Society, and Equilibrium Analysis; Chapter 9: Game Theory and Optimal Behavior Strategies. This book is primarily intended as a textbook for undergraduate students in management and economics-related majors in higher education institutions, and can also serve as a textbook for postgraduate students in relevant fields.