Corporate Strategies in Market Competition: Game Theory Analysis: Game Theory Analysis

Author: Pfeiffer
Publisher:
Publish Date: 2000-09-01
Features: This book serves as a universal textbook for the Economics program at the University of Hamburg, Germany, and the Business Administration program at the CEIBS (China Europe International Business School) in Shanghai. It is also suitable for vocational training and theoretical analysis. The book begins by analyzing the cost and production advantages of enterprises and provides a detailed introduction to various corporate strategies in market competition, including corporate pricing policies and output policies. It also offers theoretical foundations for management decisions on equipment investment, technological innovation, product branding, sales regions, advertising and promotion, product compatibility, and quality standards. As the global economic landscape gradually shifts toward oligopoly competition, enterprises urgently need guidance in both theory and practice for market competition. To address this, the book applies the basic principles of game theory to focus on analyzing the direct effects and strategic effects of corporate behavior in oligopoly competition. It further describes how monopolistic enterprises use barriers to prevent the participation of competitors. The book is richly illustrated, rigorously argued, clearly structured, and interspersed with numerous examples, aiming to inspire readers to develop strategic thinking habits, enabling them to apply economic theory to the reform wave and construct their own best strategies.