New Perspectives on Enterprise Management

Author: O.C. Ferrell / Jeffrey Hert / Li Rui
Publisher:
Publish Date: 2004-10-01
Features: This book comprehensively elaborates on various aspects of business management from the perspective of "How to Play." It is rich in content, covers a broad scope, and is highly practical. The book uses numerous real-life cases to describe various aspects of businesses, not only introducing common issues in business operations but also addressing some easily overlooked problems. The book is divided into six parts. Part 1 introduces the current state of business and economics, discussing legal regulations, social responsibility, ethics, and global business activities. Part 2 focuses on the forms of business organizations and small businesses and entrepreneurship. Part 3 explores management principles, organizational structure, teamwork, communication, production, and business operations management. Part 4 emphasizes interpersonal relationships and human resource management. Part 5 studies customer-oriented marketing. Part 6 discusses financial management. Additionally, the appendix of the book provides outlines for business plans and personal career plans.