Kotler's Complete Marketing Strategy

Author: Cao Chen
Publisher:
Publish Date: 2004-09-01
Features: This book draws on the essence of Kotler's entire marketing philosophy, integrating it into every aspect of the marketing process to form a timely, highly actionable, and systematic marketing strategy. The book has a simple and clear structure, with fresh content. Kotler, whose full name is Philip Kotler, was born in 1931 and is hailed as the "Father of Modern Marketing." He is currently a Distinguished Professor of International Marketing at Kellogg School of Management, Northwestern University. Kotler holds a Ph.D. from the Massachusetts Institute of Technology, a postdoctoral research degree from Harvard University, and honorary doctorates from eight other universities. He is one of the earliest scholars to offer marketing courses worldwide, having nurtured countless entrepreneurs from major American companies. He has received numerous awards, including the "Excellence in Marketing Education Award" and the "Marketing Excellence Contribution Award." He is the first "Marketing Educator" awarded by the American Management Association and the only person to date who has won the annual Best Paper Award from the Journal of Marketing three times. Dr. Kotler has written extensively, with his works translated into over twenty languages and regarded as marketing classics by marketing experts in fifty-eight countries. Among them, Marketing Management is revered as the Bible of Marketing.