Purple Cow Learning Management

Author: Wang Baoling
Publisher:
Publish Date: 2004-10-01
Features: This book presents various management theories in an accessible manner. It includes management examples from top-tier enterprises such as Haier, Lenovo, Galanz, Tongfang, Formosa Plastics, and Uni-President to illustrate the theories discussed. It is a comprehensive work that balances theory and practice. Additionally, to help readers gain a basic understanding of all management theories, the book features a special "Look and Think" section that highlights important management theories from both China and the world. It aims to clear up confusion for eager learners, helping them become the most competitive EMBA professionals in modern management.