Media Relations Guide

Author: Schenkler
Publisher:
Publish Date: 2004-10-01
Features: The features of this series of books: Concise: A summary of conclusions and techniques; Professional: Practical and applicable; Easy to read: Clear and straightforward,. This highly practical and simple book is written specifically for those who wish to engage in effective cooperation with the media. After reading this book, you will learn: Understanding the factors driving media development today; Handling media relations during crises; Recognizing important media relations and establishing long-term relationships with journalists; Preparing for media interviews; Writing press releases and organizing press conferences; Communicating with financial media; Understanding journalists and mastering ways to attract their interest; Enhancing corporate reputation. This highly practical and simple book is written specifically for those who wish to engage in effective cooperation with the media. After reading this book, you will learn: Understanding the factors driving media development today, handling media relations during crises, recognizing important media relations and establishing long-term relationships with journalists, preparing for media interviews, writing press releases and organizing press conferences, communicating with financial media, understanding journalists and mastering ways to attract their interest, enhancing corporate reputation.