Business Hall Management: Site Selection, Environmental Design, Service Marketing and Training: Site Selection, Environmental Design, Service Marketing and Training

Author: Ren Lulu
Publisher:
Publish Date: 2004-09-01
Features: How to make the service center a profit center for the enterprise? How to improve the service quality of the service center? How to carry out the operation management of the service center? How to manage the brand of the service center? How to make the service quality of the service center persist? This is a comprehensive tool book introducing the management of service centers. The service center is not unfamiliar to everyone; we interact with service centers in various industries such as banking, telecommunications, and automotive every day. But how can the management quality of the service center be compared to the advanced service centers we have heard of, seen, or experienced? We need to understand and master all aspects of the service center, from service to marketing, from operation to human resource management. This is exactly the purpose of this book. The book has a perfect system, rich content, and detailed information. In addition to the main text, it also includes reading materials and cases, providing forward-looking concepts, rich knowledge, practical skills, and numerous reference cases for students and teachers in customer service majors, as well as management professionals and researchers in related fields.