Enterprise Growth Strategy

Author: George Stalk Jr.
Publisher:
Publish Date: 1999-12-01
Features: In the increasingly fierce market competition, how can companies survive and develop? Why can some companies remain victorious for hundreds of years despite hardships, while the lifespan of most companies does not exceed 20 years? Why do some companies stand out in competition, while others decline, go bankrupt, or collapse? This book reveals the secret through vivid examples of successful or failed companies like Chrysler and Concorde, providing a concise analysis: a rational corporate growth strategy.
Harvard Business Review (HBR) is the signature magazine of Harvard Business School, founded in 1922, with a history of 77 years to date. As one of the authoritative journals in management theory and practice, HBR is a global forum for senior management. Top entrepreneurs and management scholars from around the world gather here to discuss and research management issues that transcend borders, uncover challenges, explore trends, and dedicate themselves to guiding and disseminating cutting-edge ideas, theories, perspectives, and methods in the field of business management. This series compiles outstanding works published in HBR since the 1990s, as well as classic pieces that are frequently referenced and copied.
The authority, foresight, creativity, adaptability, and practical guidance of HBR make this series the preferred reading for senior managers, government officials, management academy professors, and MBA students as well as those in related management disciplines.