Product packaging and decoration design

Author: Li Liqun
Publisher:
Publish Date: 2004-09-01
Features: Commercial packaging design is an emerging and self-contained discipline. This book is primarily written for students of design majors in China's higher vocational colleges and technical schools. The book is divided into ten chapters, respectively explaining the functions and formal classification of packaging, the design positioning of packaging, the design styles and trends of packaging, as well as packaging and printing illustration. Through the study and training of trademark design, text design, graphic design, color design, and layout composition, students can better grasp the principles and characteristics of packaging design, improving their hands-on skills and design abilities. The book focuses on the packaging design of commercial products. Through learning, students are required to design targetedly based on the characteristics of different types of products, grasping the relationship between generality and specificity. The writing strives to integrate scientificity, knowledge, and practicality, ensuring clear viewpoints, easy-to-understand content, and rich illustrations. This book can serve as a teaching material for students of industrial design, environmental art, advertising design, and other art and design majors in higher vocational colleges and technical schools, as well as for undergraduate universities and adult education institutions. Additionally, it can be used for self-study and training by art and design professionals.