From MBA to Professional Manager General Manager: General Manager

Author: Qin Zhihua
Publisher:
Publish Date: 2002-06-01
Features: The context in which management operates has undergone significant changes. No leader has enough knowledge, energy, or time to solve the problems faced by large enterprises. Decentralized management has become necessary. Being a general manager is as challenging as being a president; Principles for successful general manager career; Finding the best methods for a specific organization; How to correctly understand roles and structures; Communicating with employees; "Sending charcoal in the snow" and "Adding flowers to the brocade"; Corporate identity (CI) system as the core; How control will change when decentralization increases; Ensuring compliance with policies and standard procedures; Establishing background knowledge for external interactions; Designing communication networks for control; Focusing on the growth of a single product or service; Key considerations in corporate mergers and acquisitions; Resource allocation for the implementation of corporate strategy.