Marketing Manager Excellence Work Manual

Author: Hou Shusen / Liu Yanliang (editors)
Publisher:
Publish Date: 2004-10-01
Features: Excellent corporate marketing, planning strategic blueprints with wisdom, formulating brilliant strategies with extraordinary courage, pioneering market pathways with innovative sharpness, and becoming the queen of the market through successful operations. A company is a ship sailing in the turbulent business sea, and marketing is the sail of the ship. Without the strong tension of a powerful sail, it is difficult for any company to navigate the waves in the market. Creating excellence in marketing is not difficult—perhaps you lack experience despite your passion; perhaps you lack wisdom despite your intelligence, but you may not have thought deeply enough; perhaps you are close to success, but just one crucial step away. Becoming an excellent marketing manager, the most important path is continuous learning, repeated practice, and improving innovation and the ability to analyze and solve specific problems in actual market operations. This book wishes to cheer for the excellent marketing managers who will create the most successful marketing models and the best marketing cases in the future. Marketing is the leading role in a company's overall work, a systematic project that affects all aspects of business operations. Marketing managers must be familiar with the value and establishment of marketing channels, master the science and art of pricing, understand the role and purpose of advertising, and focus on the quality and effectiveness of marketing services. This book analyzes in detail the key points of these main links in several chapters, introducing proven methods and techniques that will provide enlightenment for marketing managers.