Growth force

Author: Ram Charan
Publisher:
Publish Date: 2004-10-01
Features: The latest work by the author of the bestseller Execution, addressing the most challenging issues in the business world today—how to establish a mechanism for achieving profitable, organized, differentiated, and sustainable revenue growth. In this highly practical book, you will find 10 tools to help your business achieve sustainable, profitable growth. Growth is a matter of concern for every enterprise, but people often assume that growth is always associated with innovation, new business models, and large mergers, and that profitability is merely the responsibility of the management team. In this book, Ram Charan, the author of the bestseller Execution, points out that this mindset is unrealistic. In fact, growth is not only a creative and leapfrogging action but also a disciplined process. Businesses should set pragmatic goals, involve everyone in growth, continuously achieve small growths, and lay the foundation for major innovations. The author provides ten highly practical tools—growth budget, forward marketing, cross-selling, and more—each supported by case studies demonstrating their positive impact on sustainable profitability. So, let the growth of your business and personal development begin with Growth!.
Target Audience: Middle and senior managers in enterprises, as well as all working professionals who want to drive business growth and personal development.