Marketing Management General Text

Author: Su Chunli
Publisher:
Publish Date: 2004-10-01
Features: Marketing management plays a pivotal role in the management of strong enterprises. This book compiles the marketing management systems, documents, and templates of hundreds of excellent domestic and international enterprises. It systematically introduces the principles, procedures, and methods for establishing and improving the marketing management operations of strong enterprises, providing a wealth of practical marketing management documents and templates for daily corporate use. Such as management systems, regulations, measures; reports, plans, contracts, agreements; questionnaires, schedules, analysis tables, statistical tables, etc.