Travel Reception Principles and Practice

Author: Sun Yanhong, Editor-in-Chief
Publisher:
Publish Date: 2004-08-01
Features: "Principles and Practices of Tourism Reception" is one of the unified teaching materials for tourism management majors in higher education. Based on the characteristics of the tourism industry, this book systematically introduces the principles and practices of tourism reception, helping tourism professionals learn the basic theories, knowledge, and skills of tourism etiquette. This enables successful interpersonal interactions, proper handling of guest-host relationships, and the improvement of tourism enterprises' management and service levels. The book is divided into 12 chapters. Chapters 1 to 6 are the Principles of Tourism Etiquette, focusing on exploring the essence, characteristics, and development of etiquette from historical and theoretical perspectives. It introduces a series of basic knowledge of etiquette from the angles of tourism professional image design and tourism professional language use. Chapters 7 to 12 are the Practices of Tourism Reception Etiquette, mainly covering the basic etiquette of the tourism industry and polite manners in tourism social settings, as well as customs and etiquette of major countries and ethnic groups. The book is rich in content and broad in scope. It not only provides a systematic and comprehensive introduction to tourism etiquette knowledge but also strives to combine theory with practice, reflecting the systematicity and comprehensiveness of theory, as well as the feasibility and practicality of operational norms. To facilitate readers' learning, understanding, and mastery, each chapter lists learning objectives, key points, and difficulties at the beginning, followed by case studies, chapter summaries, key concepts, exercises, and reference books at the end. Therefore, this book can serve as a textbook for tourism management majors in higher education, a teaching material for tourism vocational education, various training programs, and etiquette courses, and is also suitable for a wide range of tourism professionals, public relations personnel, marketing personnel, and managers to read and refer to.