International Business Negotiation

Author: Li Jingxia
Publisher:
Publish Date: 2004-09-01
Features: This book is organized and compiled by the China Mechanical Industry Education Association and China Machine Press as part of the 21st Century Higher Vocational and Specialized College Planning Textbooks. Based on the spirit of the Ministry of Education's Document No. 2 (2002) and in line with the characteristics of higher vocational education, the author integrates their years of teaching experience and achievements. The book adopts an approach where introductory cases are used to lead into the central content of each chapter, presenting the basic theories, content, and methods of international business negotiation in an accessible manner. The book is divided into three parts, covering the fundamentals and procedures of international business negotiation, the strategies and techniques of international business negotiation, and the social interactions and etiquette in international business negotiation. Each section includes appropriate cases to spark students' interest and encourage critical thinking. Chapters are accompanied by summaries, reflections, and exercises to facilitate student learning and reference.