Exhibition -- Planning and Marketing: Planning and Marketing

Author: None
Publisher:
Publish Date: 2004-04-01
Features: This book is suitable for the majority of exhibition and convention industry practitioners in China, senior government officials and industry association (chambers of commerce) members responsible for overseeing the exhibition and convention industry, as well as theoretical researchers in the field. It can also serve as a core textbook for exhibition, tourism, and hotel management majors in higher education institutions. The book is structured based on the intrinsic connections and chronological sequence of organizing an exhibition, from the initial project planning and feasibility analysis, to exhibition recruitment and promotion, through the opening and on-site management of the event, to the final dismantling and closing.