Talking with Entrepreneurs about E-commerce

Author: Yu Li
Publisher:
Publish Date: 2004-09-01
Features: This book can serve as a training manual for business managers and is also suitable as a teaching or reference book for business management majors in colleges and universities. It provides an easy-to-understand introduction to the basic concepts of e-commerce, the main obstacles currently faced by Chinese enterprises in implementing e-commerce, as well as the main strategies for enterprises to implement e-commerce and conduct online marketing. The book avoids highly technical content as much as possible, emphasizing practicality, linking theory with practice, and aims to play a role in inspiring Chinese enterprises to engage in e-commerce.