Competitive Marketing: Analysis · Strategy · Execution

Author: Yang Baojun
Publisher:
Publish Date: 2004-08-01
Features: Competitive marketing is a new concept proposed by the author, which explains how businesses accumulate marketing resources, cultivate marketing capabilities, and think about marketing strategies, tactics, and policies from a competitive mindset and approach, ultimately achieving the enhancement of marketing competitiveness. Theoretical analysis and case studies are the key features of this book. In this book, you will find:
Competitive Marketing Analysis Section, revealing how competitive marketing emerges, how businesses achieve the enhancement of marketing competitiveness, competitive marketing strategies, competitive marketing tactics analysis, marketing execution analysis, and competitive marketing planning analysis, providing a comprehensive understanding of the connotation of competitive marketing.
Competitive Marketing Strategy Section, analyzing the formulation and implementation process of corporate branding, market promotion, advertising, pricing, distribution networks, and other strategies in a competitive market, offering insights for businesses to engage in competitive marketing activities.
Competitive Marketing Execution Section, this section uses case studies to reveal the operational methods and marketing practices of successful businesses in terms of management execution, strategic execution, tactical execution, and policy execution, extracting valuable experiences to advance the execution of corporate competitive marketing.
This book strives to be innovative in concept, insightful, and rich in content, aiming to provide a fresh marketing perspective for business professionals, college and university students, and marketing professionals. If it achieves this, it will be the greatest comfort for the author of the book.