Market Research and Forecasting: Planning Textbooks for Undergraduate Economics and Management in the 21st Century

Author: Xu Jinggang
Publisher:
Publish Date: 2004-08-01
Features: Marketing work starts with research and investigation, and correct market decisions rely on accurate market research and scientific market forecasting. This book provides a comprehensive explanation and introduction to the entire process of market research and forecasting, from defining research topics to formulating research plans, from determining research samples to implementing research to writing research reports, from qualitative analysis and forecasting to quantitative analysis and forecasting to finally writing market forecasting reports. The focus of this book is not on elaborating theories but on practical actions, mainly explaining the general principles, operational procedures, sampling techniques, survey methods, statistical organization, qualitative analysis, quantitative analysis of market research and forecasting, as well as the general principles of market forecasting, time series analysis forecasting methods, and correlation regression analysis forecasting methods. It also provides specific introductions to the writing of research reports and forecasting reports. The entire book emphasizes practicality and operational guidance. This book is primarily suitable for students of management and marketing majors at the college level, and can also serve as a textbook for corporate training and marketing personnel, as well as a guide for management and marketing personnel in their market research and forecasting work.