How to Run a Great Retail Store

Author: Li Zi
Publisher:
Publish Date: 2000-05-01
Features: For those involved in and preparing to engage in the retail industry, everyone wants to succeed, but not everyone knows the path to success; everyone may have opportunities for success, but not everyone can seize them. The gap between dreams and reality, poverty and wealth, from a small business owner to a CEO, there is a bridge. Those who find this bridge will walk towards success. This book is the bridge for those operating retail stores and those preparing to open one, leading them towards success. The content of this book includes: winning and losing in business warfare lies in service, ethics come first in business operations, brand triumphs in capturing the market, finding opportunities by adapting to the market, the art of pricing products, opening the market with advertising, attracting customers through promotions, and selecting the right talent while self-improving.