New Management Dictionary

Author: Huang Yu
Publisher:
Publish Date: 2004-09-01
Features: With an open academic perspective and nearly two decades of management practice, the author meticulously selects and compiles from a vast array of management textbooks, numerous domestic and international financial and economic publications, as well as case files from management consulting firms, over the course of several years. The book is divided into four major sections: "Marketing Strategy," "Management Tools," "Basic Principles," and "Comprehensive Topics," encompassing 168 internationally new, classic, and popular management concepts, totaling approximately 280,000 words. Each entry provides in-depth analysis and insightful commentary, combining practical methods with case studies, making it highly practical and tool-oriented. The book covers all aspects of management, including marketing, organizational strategy, human resources, financial management, production operations, management skills, and thought principles, making it an essential reference for large, medium, and small enterprises, government departments, various organizations, faculty and students of management institutions, and business professionals.