Satisfied Cows: Cultivating Satisfied Employees, Enhancing Corporate Profits: Cultivating Satisfied Employees, Enhancing Corporate Profits

Author: Kate Littlet
Publisher:
Publish Date: 2004-09-01
Features: Employee satisfaction leads to customer satisfaction! Customer satisfaction leads to shareholder satisfaction! Cultivating satisfied employees enhances corporate profits! This is a vivid and thought-provoking book! It undoubtedly captures the essence of leadership. By reading the principles in the book and implementing them when leading employees, you can achieve tremendous success! Treating employees right is the key to earning big money! This book conveys a philosophy—a people-centric management philosophy. It presents a clear argument: satisfied employees produce better results—only satisfied employees can make greater contributions to the company and help it achieve success. The book cites numerous success stories of companies that treat employees well, as well as lessons from companies that failed to do so. These real and convincing cases demonstrate that treating employees with the right attitude brings substantial rewards. What makes one company achieve unprecedented success while its competitors decline in performance? For example, Southwest Airlines maintained record revenues and healthy profit margins for 23 years, while companies like United Airlines, Continental Airlines, Pan Am, Eastern Airlines, and Braniff Airlines faced massive deficits. At a General Electric refrigerator compressor plant in Columbia, Tennessee, its human capital cost $15 more per hour than its foreign competitors, yet its production costs were 20% lower. The companies that won in the competition were also places where employees aspired to work—this is no coincidence. Treating employees well should not be a reactive measure but a proactive strategic decision that determines the success or failure of a business. The target readers of this book include senior and middle-level managers from all industries, as well as scholars and researchers in the field of management.