The Art of Persuasion

Author: Miles
Publisher:
Publish Date: 2003-08-01
Features: American Management Association · Smick Management Series, Volume 8. Anyone can be persuaded, and anyone can become an experienced persuader. The book "The Art of Persuasion" lifts the veil covering the psychology of influence while exposing the tricks played by the world's most eloquent politicians, advertisers, salespeople, and senior advisors. Unlike others, "The Art of Persuasion" focuses on the seemingly casual responses of the "hidden persuaders" while also addressing the carefully crafted techniques they use to sway people (such as building trust, persuasive language, and audience psychology analysis). The book's engaging case studies of human behavior, featuring vivid examples of the 20th century's most influential persuaders like Churchill, Lincoln, and Roosevelt, along with its practical, step-by-step guidance, will help you harness the astonishing power to change others.